Ensuring Safe and Effective Use of Images and Videos on School Websites

In today’s digital age, maintaining a secure and professional online presence is paramount for educational institutions. The UK Safer Internet Centre (UKSIC), in collaboration with the Professionals Online Safety Helpline (POSH) and the UK Council for Internet Safety (UKCIS) Early Warning Working Group, has released new guidance to assist schools and colleges in managing images and videos on their websites responsibly.

You can read the guide here.

Why Proper Management of Digital Media Matters

The misuse of publicly shared images and videos can lead to data privacy breaches and unauthorised distribution, posing significant risks to students and staff. Educational institutions must adopt vigilant strategies to manage media content online, especially on publicly accessible platforms like school websites and social media accounts. By implementing best practices, schools can showcase achievements while safeguarding their communities

Key Recommendations from UKSIC

The UKSIC guidance emphasises several critical areas:

1. Consent: Obtain explicit permission from individuals, or their guardians if underage, before publishing their images or videos.
2. Data Protection Compliance: Ensure that the collection and use of media adhere to data protection laws, safeguarding personal information.
3. Secure Storage: Store media files securely to prevent unauthorised access or leaks.
4. Regular Audits: Periodically review and update the media content on websites to ensure ongoing compliance and relevance.
5. Clear Policies: Develop and communicate clear policies regarding the use of images and videos, ensuring all staff and stakeholders are informed.

Respecting Copyright and Promoting Accessibility

When using images online—whether on websites, social media, or learning platforms—it is essential to ensure that copyright is carefully considered and respected. Just because an image appears in a search engine does not mean it can be legally reproduced on a school website. Unauthorised use may result in reputational harm as well as financial penalties. Always use copyright-free images and remember to acknowledge and reference all sources appropriately. Additionally, to support accessibility for all users, ensure that alt text is included when uploading images online.

How New Era Technology Supports Schools

Implementing these best practices can be streamlined with the right technological support. New Era Technology offers modern, user-friendly websites tailored for educational institutions. Their solutions are designed to be OFSTED compliant, providing unlimited pages and full support to ensure a secure and professional online presence. By partnering with New Era Technology, schools can effectively manage their digital media content, aligning with UKSIC’s recommendations and enhancing communication with parents and the wider community.

Conclusion

Managing images and videos on school websites requires a proactive approach to protect the privacy and safety of students and staff. By following the UKSIC’s guidance and leveraging solutions like those offered by New Era Technology, educational institutions can maintain a trustworthy and engaging online presence.